This work is about creating a retail identity for a clothing brand within a mall space. The brand ‘Keri’ is about garments and articles that are locally designed & crafted. They are contemporary in nature and bright with vivid colours.

A single narrow volume of space gets defined with light metal racks and an overhead swathe of LED lights to create drama and enhance the visual impact with bright colours of Keri garments. Warm mid gray tones of walls and racks balance with the bright yellow of the receiving wall at the far end of the space. A custom designed light chandelier defines the entry into the space and becomes a visual marker from different levels of the mall space.